An enthusiast home chef and a fan of all existing sports, I am an art director during paid hours. And in my free time, I try to help those who are starting to do cool stuff.

With nearly a decade of experience bringing brands closer to people through visual storytelling and culturally relevant ideas. I’ve led creative work across agencies like Droga5 and Euphoria Creative, building campaigns for Guaraná Antarctica, Hellmann’s, Creditas, JCDecaux, Corona, and more.

Currently developing visual narratives for cross-platform campaigns and special projects, while also mentoring emerging creatives through workshops and education programs.

In 2020, I co-created Não Tenho Ideia, a podcast built to open up space for creatives outside the traditional São Paulo circuit. It became a platform for visibility, mentorship, and proof that impactful ideas can come from anywhere.

Over the years, I’ve been honored with awards from Cannes Lions, Effie, Clube de Criação, and more. Including a LIONS Scholarship at the Cannes Creative Academy in 2023. I was one of the chosen ones, among creatives from all over the world, for the LIONS Scholarship: an initiative aimed at supporting the next generation of creative talents. What led me into the Creative Academy 2023. I represented Brazil, along with 4 other creatives from 4 different countries